What is Facebook and what is it used for? What is Facebook: why is it needed and what makes it interesting? What does the word facebook mean.

What is FaceBook?

The FaceBook social network was developed in early 2004. In the same year, it was implemented by Mark Zuckerberg. At first, the site was called “TheFacebook” and was accessible only to students at Harvard University. Later, the social network spread to all universities in the United States. And two years later, anyone over the age of thirteen could get an account on this social network.

All that was required to register was a valid email address. After the audience of the social network was significantly expanded, it changed its name to “Facebook”. It is under this name that it exists today. It is the largest social network on the Internet. The number of registered participants from around the world has already exceeded six hundred million. The Russian-language version of the social network appeared just 4 years after its creation.

Despite the huge number of participants in the social network, they can be divided into two categories. The first group includes adherents of this social network, and the second group includes users who are not satisfied with the functionality of the resource.

Registration on FaceBook

To get an account on the FaceBook social network, you will have to go through the registration procedure on the official website. Here you will be asked to fill out a standard registration form. It will ask you to indicate your first and last name, email address and password, as well as date of birth and gender. After registration, you can hide your date of birth so that it is not available for viewing by other users of the social network.

After all fields of the registration form have been filled out, you must click on the “Registration” button. The system will automatically send a letter to your email in which your registration on the FaceBook social network will be confirmed. To fully use all the features of the social network, you need to complete a few more steps.

1. Search for friends: after completing the registration procedure, FaceBook will offer you to search the network for your friends and acquaintances with whom you communicated via Skype or email.
2. Profile information: in addition to basic information about yourself, you can also add your place of work or study.
3. Photograph: you can upload a ready-made photo from your computer, or take a photo using a webcam.

FaceBook is a classic social network. Here, if you wish, you can provide personal information about yourself, for example, the country and city in which you live, education, age, etc. You can also upload your videos and photos, create a list of preferences (music and films, clubs and restaurants, athletes and favorite groups). You can correspond with friends, post and use built-in programs and applications of the social network (surveys, games and other entertainment). The service can be used not only as a simple social network. FaceBook can be used to promote your own business and attract new clients.

Relationship between users

Adding other users as "friends"

To ensure the security of your account, the developers have provided restrictions when adding new friends in the form of a limit of 5 thousand users. Also, if you and your potential friend don't have general information, for example, a school or higher education institution, then when you add a person as a friend, you will be asked if you know him. If the answer is no, you will earn a warning. Because of large quantity warnings, the administration of the social network may block the account.

After adding a new user as a friend, you can subscribe to his page. To do this, click the special button in your profile. Until a potential friend confirms that you know him, you will be automatically subscribed to his updates. You can later easily unsubscribe from them, and the user will remain on your friends list. By default, all friends are divided into groups, according to the information you provided. So, for example, in your friends list you can find categories such as loved ones, relatives, university friends, school friends, etc. If you feel comfortable, you can create your own groups.

Using the Wink feature in FaceBook

For many, the purpose of this function still remains a mystery. This is simply a kind of greeting to another user. “Winking” no longer carries any functional load. Moreover, you can wink at other users countless times.

All messages on the FaceBook social network can be divided into only two types: incoming and other. The second group includes messages that you receive from users who are not on your friends list. This separation of messages is used to reduce the amount of spam on the social network.

For correspondence on the social network “FaceBook”, a special e-mail. What is she like? Your personal email address looks like this: “your social network name”@facebook.com. To view the archive of correspondence, simply go to the “Messages” tab. This will open a window displaying a list of interlocutors. The site also has the ability to quickly exchange messages like a chat. In this case, each of your correspondence will be displayed in a small window located at the bottom of the browser window. This is very convenient because you can chat with friends and explore your news feed at the same time.

Your own website and FaceBook

Today, almost every entrepreneur has a community on a social network. Many people use the social network to create a page with their business. You can even create a whole group to promote your business. If you already have your own website and a page on the social network FaceBook, then in order to attract new clients and spread information about your business, you need to make sure that these two Internet resources overlap with each other.

For this purpose, it is possible to place a widget for your FaceBook group on the website. A group widget is a small block that contains important information about your page on the social network FaceBook. This could be information about the last post posted or the number of subscribers. Using the widget, any visitor to your website can join the community on a social network and receive the latest news about your business.

To add a FaceBook widget to your website, you need to insert the html code into the website page. You can get it from the developer section on the FaceBook website. There you need to click on Live Box and create your own widget. To do this you need to fill in the following fields:

— FaceBook Page URL – the address of your group on the FaceBook social network;
— Height – widget height;
— Width – widget width;
— Show Friends’ faces – when you check the box next to this item, the faces of your subscribers will be displayed on the widget;
— Show Posts – when you check the box next to this item, the widget will display the latest posts posted in the group.

After all fields are filled in, click on the “Get code” button. That's it! All that remains is to copy the result to the page of your website.

FaceBook: mobile version

Today, a huge number of Internet resources exist in two different versions: regular and mobile. FaceBook is no exception to of this rule. The mobile version has a somewhat simplified interface. There are no unnecessary videos and pictures, which allows you to significantly speed up the page processing process. Using the mobile version of FaceBook should not pose any particular difficulties. Just like in the regular version, here you can view user pages, exchange messages, comment and change status. About 30% of all social network users have already switched to the mobile version.

Hi all! Today's topic of conversation: Facebook.
Let's figure out if it's necessary Facebook to the ordinary Russian-speaking user? Is it worth registering for it? at the moment? Who needs an account in Facebook might be useful? Which is better: VKontakte or FaceBook? Let's talk a little and about other social networks. I would be very grateful if you not only read this post, but also drop a couple of sentences about your opinion in the comments.

Facebook: what is it?

Facebook is a social network launched in 2004. It is worth noting Facebook- one of the largest social networks in the world. It would be appropriate to present the collected statistics here. about the popularity of Facebook:
1. Attendance Facebook— 1.32 billion users who log into the social network at least once a month.
2. The social network is visited by about 720 million users per day.
3. About 810 million users per month use to communicate on Facebook mobile application.
4. Daily Facebook users they give 3.2 billion likes and comments, publish 300 million photos.
5. There are 125 billion “friendships” on the site.
6. The number of site page views in October 2011 was 1 trillion.

It would seem not bad, right?

Facebook-FakeBook

Now let’s touch on the Russian-speaking users of the social network themselves Facebook. The problem is that there are not as many Russian-speaking users as we would like. And the lion's share of them consists of fakes or spammers. Isn't that why Facebook strongly recommends add as friend only those people you know? I wonder what the situation is with fakes and spammers in the English-language part of the social network? But the remaining part of Russian Facebook users is the older generation, which seems like a breath of fresh air after moving in VKontakte schoolchildren. That's a plus. But spam of all types and scales... This is a minus. However, the social network makes it easy to customize your feed and prevent or reduce spam.
Let's sum it up: if you don't have friends in Facebook- then you don’t really need it.

Do I need to register with Facebook?

This is necessary if you do not have accounts on other social networks. Still, Facebook, first of all, this is a good place to store photos, a messenger, etc. There are many methods for using it. But, again, provided that you have someone to communicate with on this social network. In all other cases, welcome to VK And Classmates. By the way, it's a good idea to use Facebook as an alternative Twitter, fortunately, hashtags work here too (though, in my opinion, few people use them). However, you can use any social network this way.

Website promotion using Facebook

Nowadays they are talking more and more about behavioral factors.
Behavioral factors– these are the actions that visitors perform on a particular site. Login to the site, stay time, page views, clicks external links, return to the site - all these are behavioral factors. Links from Facebook - nofollow, But search robots follow links for indexing. That is, behavioral factors when users switch from Facebook are also taken into account, which can have a very good effect on website promotion.

Which is better: Facebook or VKontakte

VKontakte, and it is undeniably more functional. Here you can listen to music, watch new films, and much more... Until the owners of the copyright for all this stuff complain about the illegal publication of media files on the Internet. But for some reason they don’t complain often. Because interesting content in VKontakte great multitude. Facebook in this sense it is more strict. There are no audio recordings or films here whose creators have not given permission to publish the results of their creativity. And you won’t find just the usual playlists with your favorite music. But the functionality Facebook can be expanded with various applications... Most of which do not have a Russian-language interface.

What is Facebook? Facebook is a social network that gives you the opportunity to communicate and share news online with your family and friends. Originally designed for communication between students, Facebook was created by Mark Zuckerberg while he was studying at Harvard.

By 2006, anyone over 13 with an email address could sign up for Facebook. Currently, Facebook is the largest social network on the Internet, with more than a billion users worldwide.

Why use Facebook?

For many people, having a Facebook account is now an essential part of being online, almost like having your own email account. And since Facebook is so popular, other sites have tried to integrate into Facebook. This means that in order to join many different services on the network, you just need to use your Facebook account.

How do Facebook page updates work?

Although Facebook offers tools to limit who can see your updates, it's important to understand that Facebook is designed to be more open than typical online communication tools. We'll talk more about how to share information and control privacy settings in lessons.

Hi all. Today in the materials of the article you will find up-to-date information about what Facebook is, why we need it and we will learn how to use it. We will also look at how it will be useful to us and what its advantages are, and we will also consider the basic concepts.

In the second part of the article we will talk about how to use Facebook as a tool for business promotion.

Social networks are a place of open communication with the audience, a source of news, a means of communication and self-expression. Millions of users around the world view posts and like posts they like.

Why Facebook?

Many of us are inclined not only to communicate with people whom we know by sight, with whom we communicate, are friends, and spend time, but also to expand our contact base, for example, with those with whom it is useful to communicate in the professional sphere, to exchange experiences, knowledge and skills .

Facebook allows you to increase your circle of acquaintances and enter a professional environment comfortably and without much difficulty. Colleagues and those who are interested in certain areas of professional activity conduct discussions on issues related to economics, finance, politics, leisure, sports and other interesting topics within profiles and pages.

Creation of pages and groups containing information about the company and their active promotion in social media. networks are a form feedback for your clients and partners. This powerful tool, which allows you to reach a huge audience that is right for you at the moment.

The number of users of the social network Facebook is only increasing every day, and the trend continues to grow and develop. Despite this, I still quite often meet users online who are not sufficiently aware of the broad capabilities of Facebook and methods of communication not only with companies and partners, but also with each other. This is what our material is about today.

What does it represent?

Facebook is a unique Internet platform, one of the largest social networks in the world, a tool for fast, instant interaction between people from different parts of the planet. This is a widely developed platform with well-thought-out functionality that allows users to actively communicate and interact with each other at any time of the day, in any place, city, or country in the world.

Facebook has multifaceted functionality for interaction between people: users share knowledge and experience, exchange news, photos and videos in personal and professional areas.

Let's get straight to the point. If you don't already use Facebook as a useful tool, then read on.

High-quality and timely, regular use of a certain number of Facebook technologies and tools inevitably leads to results without large material costs. In the following articles we will definitely cover the topic of promotion tools on Facebook.

Agree, in any business it is very important to find the shortest path to your target audience and use it. Business pages and groups, which you can easily create on Facebook yourself, without the involvement of specialists, do an excellent job of this.

I imagine many people are also concerned with the question of how to attract additional traffic to the site, because we are all ultimately fighting for conversions and want grateful customers to line up for our products or services. We all want prosperity and material well-being. The speed at which information spreads on Facebook is truly phenomenal.

To effectively use it as a tool, you need to formulate a clear plan and promotion strategy, and think through the positioning in advance: your personal role or the role of an organization or company.

• the opportunity to attract useful people to your business,
• rich set of functions,
• special offers,
• setting up the necessary contacts and connections online,
• targeted advertising,
• possibility of direct contact with consumers,
• video and audio,
• viewing the feed, marking “Like”,
• creating reposts of your favorite posts,
• discussion of interesting topics,
• opportunity to share opinions,
• open communication with the audience,
• immediate response to published information,
• mobile version of the site,
• ease of use,
• posting information about professional activities,
• active participation in discussing topics with friends and subscribers,
• quick ad setup,
• the ability to promote the page itself or its internal functions,
• instant testing of demand.

Basic Concepts in Facebook

• Your wall is the space inside your profile where you post posts created using texts, photos or videos.
• Post - publication on a social network.
• A friend or friend is a friend added by mutual consent. The person who clicks “Like” on your page is a subscriber.
• The news feed is a part of your profile where news from the pages of your friends you are subscribed to is located.
• “Like” button - by clicking on it, a person not only becomes a subscriber, but will also receive notifications in the future about new photos and news on your page and see them in their feed.
• Personal profile - a profile containing information about you. Facebook uses real first and last names. Based on your personal profile, you can later create pages and groups.
• Facebook page - a community is formed on the page - a place where people communicate. You can set a short, beautiful address, it is well indexed search engines, is the main tool for various types of businesses.
• Facebook group - created for communication on a specific issue. Has limited functionality, however, allows you to share opinions and find friends with similar interests.

Difference between personal profile and page

The main and, perhaps, main difference is that a personal profile contains information specifically about you as an individual. All posts and news that you share are posted on your own behalf.

On the contrary, a Facebook page is primarily designed to talk about a product, service or product, and can also be dedicated to the activities of companies and business communities. The functionality of the pages is designed so that without wasting time, quickly and efficiently, convey information to the consumer and win the sympathy of the audience.

There are a number of rules and tricks on how to find your target audience on Facebook. Especially for you in the near future, I plan to select material on this topic, so do not forget to visit the blog pages.

Continuing the topic, it is also worth noting that, unlike a profile, the page is available to the general public, which plays an important role in attracting grateful customers to your business. In addition, the page is well indexed in different systems search, which in my opinion is a major benefit and can positively impact conversions and profits.

If you are still determined and ready to conquer new heights in the Internet space, then we continue to explore today’s material.

Instructions: where to start promoting?

Step 1. We define a task for ourselves and honestly answer the questions:

• Do I need a presence on social networks and Facebook in particular?
• If so, what tasks do I set for myself?
• Is there any social media? networks is my target audience (CA)?
• If so, is she prone to open communication?
• How much time am I willing to spend per day?
• Do I do everything myself or with the help of a specialist?
• What result do I expect?

Step 2. We set realistic goals step by step and in accordance with our business category, for example:

• Create and develop an interesting and visited community on Facebook.
• Reach 50/100/200 subscribers in the first month.
• Ensure a monthly increase in the number of subscribers by 10/20/30...50.
• Organize traffic to the site after the community gains strength and becomes active and vibrant.
• Plan your next goal.

By creating a page and letting its development take its course, you cannot achieve high efficiency. Facebook gives good results after some time; patience and smart work win here. You may need to constantly monitor and adjust your strategy over and over again.

Step 3. Experimenting with content

Content is the filling of an information resource, necessary and significant. How more varied content, the more interesting and visited your community will be.

• People want to receive information from service consumers like themselves.
• Post information in a structured and intelligible manner.
• Constantly answer questions, thank for comments, communicate with subscribers, respond to comments correctly.

Step 5. Think through your strategy in advance:

• A properly constructed advertising campaign can significantly reduce the costs of other advertising platforms or avoid them altogether.
• Create an atmosphere of trust, strengthen the connection with the client through open communication.

To summarize, it must be added that Facebook is a powerful marketing tool. Facebook pages, profiles and groups allow you to achieve amazing results! Examples of a large number of companies represented on Facebook repeatedly prove this.

If we managed to convey to you the importance of the presence of you and your business on Facebook, then the next article will describe it in detail, where we will focus on the basic points of registration and filling out personal data.

Good luck to you! Easy and grateful subscribers on the Internet.

Please rate, leave comments on this article, subscribe to our useful newsletter, follow the news, share this information on social media. networks if the material was useful. This will help us competently and clearly create the most interesting content for you.

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Facebook is one of the modern times. Despite this, there are people who have not been able to fully understand all its features.

Facebook: what is it?

Facebook is a social network developed in early 2004 and implemented at the end of the same year. At first, the site was called Thefacebook and only Harvard University students had access to it. A little later, the network expanded the range of participants to all students in the United States of America, and two years after its launch, anyone who had reached the age of thirteen and had a personal account could create an account on Facebook. With the expansion of the audience, the site slightly changed its name to simply Facebook, under which it continues continues to develop to this day.

Today, Facebook is a social network that is the largest and one of the most popular on the Internet. It is noteworthy that the Russian-language version of the site was launched four years after the creation of the network, and at the moment the counter of registered participants from different countries of the planet has already exceeded six hundred million people. But despite such an impressive number, people are divided into two camps: adherents of this site and those who, to put it mildly, are not entirely satisfied with the functions responsible for how to use Facebook.

Registration procedure on the site

In order to get an account on Facebook, you need to go through standard registration on the official website facebook.com. There you are asked to fill out a registration form, all fields of which are required:

1. surname;
2. personal email address (will be used to log into the site);
3. password (must include Latin letters and numbers);
4. date of birth.

By the way, after registration you can hide your date of birth for viewing.

After filling out the form, click “Registration”, after which you will be sent an email to the specified email address confirming your registration. Next, the site will ask you to take a few more steps before you start fully using the service:

1. Search for friends: the site offers to find your acquaintances already registered on the network, with whom you communicated by email (mail.ru, gmail.com or other service), as well as via Skype.
2. Profile information: indicate your school, university and place of work, as well as your name in English and Russian.
3. Profile photo: You can upload a photo from your computer or take it from your webcam.

How to use Facebook?

Facebook is a social network in its classic form. You optionally indicate personal information (country, city where you live and where you have been, age, education, place of work, etc.), add photos and videos, create lists of your preferences (movies watched, favorite music and performers, teams and athletes , restaurants, clubs, events and the like). You can chat with friends, post interesting posts, and also use additional programs within the network (games, polls and other entertainment).

But you can use the service not only as a standard social network. It is also possible to use it to promote your business on the Internet and attract new clients.

Relationships between Facebook users.

Network users have the opportunity to add other participants as friends, subscribe to their pages and even wink at each other.

1.Adding friends and subscribing to their updates. In order to protect your account, the developers have provided restrictions on adding friends in the form of a limit of 5,000 people. Also, if you do not have common information with a potential friend (for example, school, university, etc.), then you will be asked if you know the user. If not, you will be given a warning. If there is a large accumulation of such warnings, your account may be blocked.

When you add a friend, you can subscribe to their updates. There is a special button in his profile for this. Until the user confirms their friendship, you are automatically subscribed to his updates. In the future, you can unsubscribe from them, while maintaining your friendship.

By the way, your friends are divided into groups by default, which depend on the data you specify. For example, friends from school, university, city, relatives and loved ones. If you want, you can create groups yourself, as you wish.

2. "Wink" function on Facebook. What is it? Why this application is needed remains a mystery. After all, besides the fact that this is a kind of “Hello” to another user, it does not provide any functionality anymore. You can wink at each other an infinite number of times.

Correspondence on Facebook

Messages on Facebook are divided into two types: inbox and other. The second group automatically includes those sent from those who are not your friends on the site. This is done in order to reduce the amount of spam.

For communication between users, a special Facebook email is used. What is it? This is your personal Facebook email address, which consists of your name and ends with @facebook.com. For example, [email protected].

To view the archive of your correspondence, just go to “Messages”. Then a window will open displaying full list your interlocutors. You can also exchange messages on the site via chat. Then each of your correspondence will be open in a small window at the bottom of the browser, and you can further study, for example, your news feed.

Facebook and your website

Today you may not have your own website, but almost all entrepreneurs have a group or community on a social network. Many people create an account, and in addition they also create a page with their business. This can be either a company profile or a group for your personal business, for example, if you sew clothes to order or paint pictures.

If you have both a page on a social network and your own website, then to achieve your goal (distributing information about your business and attracting more clients), it is necessary that these two resources overlap with each other. To do this, a widget for your Facebook community is placed on the site. What is it?

A group widget is a small block that contains information about your page on a social network, for example, the number of subscribers and the last post posted. With its help, a site visitor can also join a group and be always up to date with your latest news.

How to add a Facebook widget to a website? To place it, you need to insert a special html code into the page of your website, which can be obtained on the Facebook website in the section for developers.

There you click on "Lixe Box" and create your widget by simply filling out the form:

1. Facebook Page URL - paste the copied address of your group on Facebook.
2. Width - specify the width of the future widget.
3. Height - specify the height of the widget.
4. Show Friends’ Faces - check this box if you want the widget to display subscribers’ faces.
5. Show Posts - check the box if you want the widget to display the latest posts of the group.

After filling out all the lines, click “Get code” and copy the result to the pages of your site.

Mobile version of Facebook

Today, many websites exist in two versions: regular and mobile. Facebook is no exception.

The mobile version of the service has a more simplified interface. Here, unnecessary pictures and videos have been removed, leaving only text, which significantly increases the speed of page processing. How to use Facebook in such a simplified version? It's just as simple! You, as before, can use all the functions of Facebook: view pages, photos and videos, write messages, change status, comment, and so on.

It is worth noting that more than a third of participants already use predominantly mobile version social network.

Difference between Facebook and other social networks

The main difference between Facebook is not the interface, as one might assume. Its peculiarity lies in a number of functions that are not available to others. social networks. The most valuable of them is the privacy settings.